Big hit, Amazon's new Fire TV streaming device has a lot of potential in
bringing together the best features from competing devices and with
voice search on top of that.
Fire TV, unveiled by Amazon on Wednesday, Amazon
has aggressively expanded its video library in recent months, and is
now offering its own device to view that content.
Fire TV costs
$99 which is same as other full-service streaming devices, namely
Roku 3
and Apple TV.
With Fire TV, you can watch videos from
Netflix, Hulu
Plus and more if you have subscriptions to those services. If you get
Showtime and ESPN through a supported cable or satellite TV provider,
you can access on-demand video from those channels.
Otherwise, you
can use free, ad-supported services such as
Crackle, Vevo and YouTube.
You can also buy video individually through
Amazon Instant Video or get a
selection for free through Amazon's $99-a-year Prime program.
You
can
listen to music too, through
Pandora, iHeartRadio and other
services or play one of more than
100 games, some of which require a $40
game controller.
Fire TV offers more than 175 video, music and
game apps, but that pales compared with the more than 1,000 available
through Roku. Still, it beats the few dozen offered by Apple TV.
Notable
omissions in Fire TV's app store include
HBO Go, PBS and Apple's
iTunes. Major League Baseball, ABC and the Disney Channel are coming
soon. Apple TV already has all that, but it doesn't offer Amazon Instant
Video directly on the device.
Fire TV lacks the
interface consistency that Apple insists on. That means on-screen
keyboards, layouts and search tools vary from app to app. With Apple TV,
all apps share a common look and feel so you don't waste time figuring
out what's where.
Amazon's device trumps Roku in keeping audio and
video in sync most of the time. I've found that to be a problem with
most streaming devices, with Apple TV being the notable exception.
What
sets Fire TV furthest apart from competing devices is its voice search.
Just speak the title, actor, director or genre into your remote, and
Fire TV shows matching content on the TV. There were a few laughable
errors. The device searched for "How I Met Your Brother" and "Holly Met
Your Mother" when I asked to see the popular sitcom "How I Met Your
Mother." But mostly, voice recognition worked well.
Unfortunately,
voice search works only with a handful of apps. I was able to get
content from Amazon Instant Video, Hulu Plus and Vevo, but it missed
Netflix and others. Searching "House of Cards" got me season 1 episodes
available for purchase through Amazon, even though Netflix had those for
free, plus season 2.
Furthermore, the search is rudimentary.
Speaking "Sabrina: The Teenage Witch season 4" just got me the entire
show, starting with season 1. The voice search recognizes titles of
individual episodes, but it'll take me to the show's main page.
If you have Amazon's Kindle Fire HDX tablet, you can start
video there and switch the feed to the TV. That frees up the tablet
screen for supplementary content from Amazon's IMDb video and celebrity
database. You can also check email and Facebook. It's akin to Apple's
AirPlay feature for iPhones and iPads.
Fire TV is easy to set up,
especially if you buy it through Amazon and have your device
pre-registered to your account. Just plug the device into an outlet and
connect it to the TV with an HDMI cable, which isn't included. You can
get on the Internet through Wi-Fi or connect an Ethernet cable - again,
not included.
The device is about the size of a double-album
plastic CD case.
Fire TV is comparable in price to the Roku 3 and the Apple
TV. Roku has cheaper options, for as low as $50, though it's worth
paying $100 for a faster processor and other benefits. Meanwhile, Google
Inc. has a $35 streaming device called the Chromecast.
With Fire TV, you can stream personal
photos and video stored on Amazon's Cloud Drive. A software update
coming next month will also give you access to personal music files and
to parental controls.
And that goes back to the idea of Fire TV
being largely about promise. Many features aren't ready yet, and the
ones that are don't work yet with every service.
Fire TV is a good investment if you use a lot of Amazon content, but you'll need patience for features to arrive or get better.